Raise high the roof beam, marketers
Hello, Mr. Marketer. There might be several reasons to talk to your boss about conducting a crypto airdrop.
The main reason is simple.
Token giveaways as the concept bridge the gap between traditional marketing and marketing on blockchain.
Conducting a crypto airdrop you get:
Increase in engagement rate on social media channels
Access to your target audience & qualified leads
A/B testing of your token
Sounds interesting? Here is a quick overview of the above mentioned features.
Don’t forget to make an airdrop marketing plan, to hit your giveaway KPI’s.
Increase in engagement rate on social media channels Needless to say, for a blockchain project to be successful, a strong community of real people – not bots – is extremely important.
But how can you reach out to that community?
One of our previous year’s highlights is definitely BRD Exclusive Airdrop, the bitcoin client for iOS and Android.
To claim the BRD token rewards, users had to download the app, join the project’s Telegram channel and follow the company on Twitter.
Before the airdrop they had 0-2K subscribers on their socials. Now, BRD has got more than 41K Twitter followers and almost 28K Telegram subscribers.
Access to your target audience & qualified leads
Generating hype around the project is not the only reason to do an airdrop.
Remember how top-of-the-funnel (TOFU) customers are looking for the answers to their questions?
A crypto giveaway is a great opportunity to engage buyers at the initial stages and ask them about what they look for in the product.
During the airdrop, engage in conversations with new subscribers, answer their questions politely, build trust and let them see you’re not a scam project.
A/B testing of your token
Airdrops also appear to be a highly effective tool to receive massive and immediate feedback on the product.
As they say, fail fast, learn faster.
The base of loyal customers and active users will get your token enough circulation and let you know if they don’t like something about it.
But if your token captivates them, celebrate! They will most likely promote it to their friends.
To tell you the secret, referral airdrops is one of our main revenue streams, and it was the first way we monetized AirdropAlert.com! So make sure your token is worth a shot.
Down at the crypto enthusiasts’ dinghy How are you doing, Mr. Crypto Enthusiast? There might be several reasons for you to look into a concept of an airdrop.
The main reason is simple.
If you take part in a crypto giveaway, you get rewards in tokens, which is basically free money.
Just for your information, in winter 2018, Stellar was giving away a total of $125,000,000 worth of lumens.
While taking part in a crypto airdrop you:
Reap the benefits of blockchain
Learn about a cool new technology
Have a chance to influence the future
Sounds interesting? Here is a quick overview of the above mentioned features.
Reap the benefits of blockchain
While your friends struggle with the concept of blockchain and bitcoin, you airdrop coins in your pockets and trade them on crypto exchanges against fiat money.
Ooh, ego stroker.
Plus, most crypto developers build the technology from the bottom up with the focus on security and privacy.
So, in comparison to banking systems all your private data is not getting exposed to the whole world.
Learn about a cool new technology
Blockchain, as any progressive technology, is bound to make our lives better on multiple levels.
Some companies let you exchange their tokens for goods, other ones take advantage of the mobile data on blockchain, finally, you can start your small to medium-sized business using blockchain.
This is all real and already implemented. By taking part in airdrops you’re one of the first people to find out about features like that.
Have a chance to influence the future …development of the project.
Do you want to know the secret?
While airdropping tokens to their prospective loyal customers, the project’s developers, admins and managers are ready to listen to your complaints. (Normally, on Telegram)
Because your feedback will help them improve the product in the following iterations.
So take a chance on them and pick their brains until they create the product you personally want to lay your hands on.